Bookkeeping and accounting for Bay Area small businesses
Clean books.
Clear cash flow.
Most bookkeepers record what happened. We tell you what it means: audit-grade books plus CFO-level cash flow guidance, so you always know where your money is and what to do next.
- Audit-grade accuracy
- GAAP or cash basis
- Priced on volume, never revenue
Cash flow
This month
Net cash position
Books closed
On time, to the penny
years in audit
Books built by someone who spent a career checking them.
Before founding JOA, Jay spent over a decade making sure the numbers held up. As an audit supervisor he led multiple teams across 50 plus companies a year, reviewing financials and untangling the kind of reconciliations most people never see.
He went on to build an entire finance function from scratch for a fast-growing startup: the books, the cash flow forecasts, the profitability reporting, the controls. When the business hit a rough patch, he led the crisis and risk management that cleared its debt and brought it back to profit. That audit background is why your books hold up to scrutiny. The startup work is why they come with real cash flow insight, not just a clean ledger.
- 12+ years in accounting and audit
- Led audits across 50+ companies a year
- Supervised and trained audit teams
- Crisis and turnaround experience
- Built startup finance from the ground up
- GAAP and IFRS standards
Jay
Founder
You should know your numbers, not dread them.
Recording what already happened is table stakes. The value is in understanding what it means for what happens next.
Where most owners are stuck
- Books that are weeks or months behind
- No real idea where the cash is going
- Reports you cannot actually read
- A bill that climbs every time you grow
Where JOA gets you
- Books closed on time, every month
- A clear view of your cash flow
- Numbers explained in plain language
- Pricing tied to work, not your revenue
Everything your books need, in one place.
Bookkeeping that thinks like a CFO, built for service and professional businesses across the Bay Area.
Bookkeeping
Your day-to-day books, handled with care: categorized, reconciled, and closed on time every month, with clear financial reports included so you always know where you stand.
- Monthly reconciliation
- On-time closes
- Monthly reports, included
Accounting and cleanup
Behind on your books or inherited a mess? We bring them up to GAAP standards or a clean cash basis, then keep them accurate going forward.
- Messy-books cleanup
- GAAP or cash basis
- Catch-up work
Cash flow advisory
The CFO-level layer, included. We tell you what your numbers mean, where your cash is going, and what to watch next, so you can plan with confidence.
- Cash flow insight
- Plain-English guidance
- Included, not an upsell
Getting started is simple.
Three steps from where you are now to books you can trust and cash flow you understand.
Book your free consultation
We talk through your business and your current books. You get a straight answer on what working together looks like and what it costs.
We set up and clean up
We bring your books to a clean, reliable baseline, GAAP or cash basis, and connect the accounts we need. You hand it off and step back.
You get clarity every month
Clean books close on schedule, paired with cash flow guidance that tells you what the numbers mean and what to do next.
Priced on your books. Never on your revenue.
Your price is based on transaction volume and complexity, the actual work involved. Grow your top line and your bill does not quietly grow with it. You will know the number before we begin.
Answers before you ask.
We price on your transaction volume and complexity, never on your revenue. You pay for the work involved, so a growing top line does not quietly inflate your bill. You will know the number before we start.
Clean books and clear cash flow start here.
Book your free first consultation. Tell us where you are and we will show you the way forward. No pressure, no obligation.